I spent eight years keeping athletes ready, from college training rooms to a Division I sports science practice. I design the way I trained: watch closely, test, adjust.
An investing education app proposed as a Robinhood sub brand. I designed the Lessons and Simulator experience so beginners practice against real market behavior with zero real money. The bet: confidence comes from calibrated practice, not more content.
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An independent outdoor shop in Durango, one year after REI opened nearby. The call: don't imitate the big box. Rebuild the mobile store around what only a local shop can offer, real gear knowledge, rentals, and a community that shows up.
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A readiness platform for performance coaches and athletic trainers. Early and active: the Kinetic type system and Forged Bronze color system are built, the product is taking shape. This one is personal. I used to be the athletic trainer.
Follow the workAthletic training has one loop: assess, test, adjust. It turns out that's also how good products get made.
Every project starts with evidence. Who is this for, what does ready look like, and what breaks under load. I'd rather find the real problem than polish the wrong one.
Prototypes are practice reps. I put work in front of people early, watch where it strains, and keep score honestly, even when the score argues with the design.
Findings change the plan. I cut what fails, strengthen what holds, and ship the version that stands up on game day.
Off hours I'm building furniture in the wood shop, or somewhere in the San Juans with my wife, our dogs, and a truck set up for camping. More about me